Saturday, February 28, 2009

Ryanair is improving revenue by taking on plane toilets


Michael O'Leary, the chief of the low-fare airline Ryanair is considering charging passengers one pound to use toilet facilities on its planes. The Civil Aviation Authority, which regulates the aviation industry in the UK, said that Ryanair would not be breaking the law by introducing the charge.

Seemingly, Ryanair has the right to come up with any decision regarding its toilets both onboard of its flights and off-board on its headquarters. The idea is a fresh one from the inventory of those ideas which aim at improving the flying experience of the 21st century air passengers.

The following points are for Ryanair’s marketing team to consider for successful implementation of the proposed charge:
• What would be the situation for those passengers who have persistent diarrhea? Will they be entitled for a discount in case of using the flight toilet more than 10 times between takeoff and landing?
• On the other hand, what would be the case for the passengers who have constipation? Understandably, they will not be using the toilet frequently. The concern here is that they tend to use it for relatively long period of time.
• Is there a chance for a special rate for parents who are helping their little children in using the toilet?
• Are the passengers free to bring their own potties onboard?
• Is it lawful to use disposable underwear instead of using toilets?
• What about equipping passenger seats with flushing capabilities for the sake of using the seats “dual-purpose”?
• If the idea of dual-purpose seats will be carried out, there will be no need for the space originally allocated for toilets. It is recommended for Ryanair to convert those toilets into mini VIP suites.
• It might be a good idea for Ryanair to excuse itself from the activities of the United Nations Environment Program (UNEP) and its strategic partner World Toilet Organization (WTO).